Privacy Policy

1. Who We Are

Pure Heart Match is an adult online dating and matchmaking service for people aged 18 and older. This Privacy Policy explains what personal information we may collect, why we collect it, and how we handle it. The responsible contact for privacy questions is [email protected].

2. What We Collect

Our guiding principle is minimalism: we collect only what is genuinely needed to operate the service, and we never sell personal information.

Depending on how you use the service, the categories of information we may process include:

• Account information — the details you provide to create and maintain an account, such as your name, email address, date of birth (to verify you are an adult), and any profile information you choose to add.
• Profile content — information and media you add to your profile, such as photos, interests, and preferences.
• Messages — conversations you have with other members, which we may collect to operate the service and to investigate reports or misuse.
• Technical data — limited technical information such as IP address, browser type, and device information, used to keep the service secure and functioning.
• Payment information — if you purchase any paid feature, payment details are processed by our payment provider and are not stored unnecessarily on our side.
• Cookie and similar data — information collected through cookies and similar technologies, described in our Cookie Policy.

3. How We Use Your Information

We use personal information for the following purposes:

• To provide, maintain, and improve the Pure Heart Match service.
• To verify that you are an adult aged 18 or older.
• To match compatible members and enable respectful communication between adults.
• To provide customer support and respond to enquiries.
• To detect, prevent, and investigate fraud, harassment, abuse, or other conduct that breaks our Terms & Conditions or community guidelines.
• To comply with legal obligations.

We do not sell your personal information to third parties, and we do not use it for advertising that is not described here.

4. Lawful Basis for Processing

Where applicable law requires a lawful basis, we process personal information in the following situations:

• Performance of a contract — to provide the service you have signed up to use.
• Legitimate interest — to keep the service safe, secure, and working well.
• Consent — where you have given it, for example for certain cookies or optional communications. You may withdraw consent at any time.
• Legal obligation — where we must process information to comply with the law.

5. Sharing Your Information

We share personal information only in limited circumstances:

• With service providers who help us run the site (for example payment processors or hosting providers), bound by confidentiality and data protection obligations.
• Where required by law, regulation, or a valid legal request.
• To protect the rights, safety, and property of Pure Heart Match, our members, or the public.
• With other members, only to the extent you choose to make information visible on your profile.

6. Children and Minors

Pure Heart Match is strictly for adults aged 18 and older. We do not knowingly collect personal information from anyone under 18, and we do not permit minors to use the service. If you believe a minor has provided us information, please contact us at [email protected] so we can act promptly.

7. How We Protect Your Information

We use reasonable technical and organisational measures to protect personal information, including secure connections in transit, access controls, and limiting what we collect. No method of transmission or storage is completely secure, and we cannot guarantee absolute security — but we work hard to protect your data.

8. How Long We Keep Information

We keep personal information only as long as necessary for the purposes described in this policy, including to operate the service and meet legal, accounting, or reporting obligations. When information is no longer needed, it is deleted or anonymised.

9. Your Rights

Subject to applicable law, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your information.
• Object to or restrict certain processing.
• Request a copy of your information in a portable format.
• Withdraw consent where processing is based on consent.

To exercise any of these rights, contact us at [email protected]. We will review and respond to valid requests, and we will not discriminate against you for exercising your rights.

10. International Transfers

If personal information is transferred outside your country, we take steps to ensure it receives an adequate level of protection, in line with applicable data protection law.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date at the top of this page. If changes are significant, we will make a reasonable effort to notify you.

12. Contact

For any privacy-related question or request, please email [email protected].